It’s rare that you can accomplish anything noteworthy on the Web in just 10 seconds, but today’s little tip is the real deal. Instead of publishing full posts on the front page of your site, you ought to try implementing post teasers — inticing tidbits that you can use to lure in readers and get ’em focused on your content.
How to make a teaser with WordPress
A lot of folks have asked me how I get my teasers to work on the front page of this site, and I’m here to tell ya that it’s brutally simple.
If you’re using the Rich Visual Text Editor, just follow these steps:
- Place the cursor after the end of the text that you want to appear as your teaser.
- Click on the button shown in the image at right, and this will separate the post at your desired location and generate a teaser on your front page!
If you’re not using the Rich Visual Text Editor, then you’ll be happy to know that creating teasers is still a breeze. All you have to do is locate the position in your text where you’d like the teaser to end, and then simply insert the
<!--more--> tag like you see in the image below.
There are a ton of reasons why teasers will improve your blog, but here are some of my favorites:
- Your page views metric will increase because readers will have to click through from the front page in order to read the entire article.
- You will be forced to learn to write high-impact copy at the beginning of your posts, because if your teasers aren’t inticing, no one will care to click through to read the rest of your articles.
- You now have more flexibility with your styling on the home page. If you scroll down the front page of this site, you’ll see that I routinely involve the use of images to “spice up” the page. Teasers provide you with this advantage because they make more content available in a smaller area.
- Teasers allow users to get accustomed to clicking around on your site, which places you in a favorable psychological position with your readers.
So, what are you waiting for? Reach out and tease someone!